LOUIS VUITTON LUXURY LIME POP UP
Fanciest Green ScreenLouis Vuitton is handing us neon green everything in a limited-time New York residency celebrating the launch of Artistic Director Virgil Abloh’s Men’s Fall 2019 collection. Coated completely in a luminous, luxury lime inside and out, this blazing boutique is welcoming the new range in the brightest way possible. Located at 100 Rivington St. in New York City’s Lower East Side, you can’t miss the glowing green showroom that’s lighting up the block.
Doors will only be open from July 12 to July 21, so you better act quickly if you want to see this emerald wonder with your own eyes. If you can’t make it, you can find photos from the French fashion house’s New York dwelling under the official hashtag #LVGreenscreen across social media.
Abloh’s latest line features prints that’s inspired by New York City, the iconic Monogram legacy accessories, new patches derived from the Maison’s archives, flag prints that embody the diverse nationalities of Louis Vuitton’s studio designers, a new take on the “Skate” Trainer, and rainbow and prism leather pieces. Guests of the residency can find further insight into each new addition to the Louis Vuitton range while exploring the radiant room. Scattered across lambent displays, gleaming furniture and vivid three-dimensional figures, the new collection stands out beautifully against the flashy backgrounds.
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(@louisvuitton) In addition to the walls, ceiling and floor being completely covered in neon, the space's furniture, fixtures and decor are also all rendered in the bright, acid-hued color. Inside you’ll find everything from sneakers to sunglasses, leather jackets and topcoats. A series of bags are emblazoned with Abloh’s prismatic rectangle motif, but there are also plenty of pieces cut from the house’s more traditional brown-and-taupe monogram canvas. If you’re not inspired by any of that, you can have a seat on a neon green couch and play a special 8-bit video game developed for the space on (you guessed it) a neon green TV set.
Perhaps the most interesting aspect of the new store isn’t what’s inside, but what people are doing on Instagram with the exterior. Abloh invited his followers to use the side of the store as a green screen, and there’s been no shortage of people who’ve obliged him. They’ve turned it into everything from a field of flowers to a galaxy filled with stars.
100 Rivington Street
10002 New York NY - United States
