Bringing Louis Vuitton Forward

Born in Rockford, Illinois in 1980, Virgil Abloh is an artist, architect, engineer, creative director, and designer. After earning a degree in civil engineering from the University of Wisconsin Madison, he completed a Master's Degree in Architecture at the Illinois Institute of Technology in a curriculum founded by Mies van der Rohe. It was here that he learned not only about modernist design principles but also about the concept of multi-disciplinary working.

Ideation Statue, Harajuku Station,(@virgilabloh)

Abloh has also created special window displays consisting of saturated skies, fields of flowers and the yellow brick road. As part of the spectacle, a 12-story technicolor figure is displayed on the corner of Louis Vuitton’s New York Headquarter.

The American fashion designer has taken to social media to document a glimpse into the artworks that accompanies the fashion powerhouse’s SS19 collection influenced by Wizard of Oz.


In addition to the colossal psychedelic sculptures called Ideation Studio that stand at the New York headquarter and Harajuku pop-up, Virgil himself sprayed red paint X to mark “exactly where to stand for all the angles to work.” Abloh shares that there will be more to come in the weeks leading up to February’s fashion month.

Let us know what you think of Abloh and Louis Vuitton’s new psychedelic installations so far, and as always.

Read More

Care for a leisurely read?

We Welcome The 10th Sign; The Rooster

View Article

Faves! Faves! Faves!

View Article