An Augmented Reality

Facebook Creative Shop teamed up with design firm The Mill on an augmented-reality-powered exhibit at London art museum Tate Britain. 

Eight pieces being displayed at Tate Britain are giving museum-goers more depth, context and background. Visitors to Tate Britain can use the camera in the Instagram application to scan the museum’s Instagram name tag and activate the experience, after which they will see a welcome message and a map to guide them to all eight AR-enhanced paintings.

The first one is the “Fishing Upon the Blythe-Sand, Tide Setting In”, by Joseph Mallord William Turner. When viewed through the Instagram camera using the Tate’s Spark AR-powered experience, the canvas appears to tear apart once again as a lone tabby jumps through. The second AR piece is “Amateurs of Tye-Wig Music (‘Musicians of the Old School’)”, designed by Edward Francis Burney. In keeping with this painting’s theme of musical rivalry, the AR effect produces a visual cacophony as a lamp swings wildly, an errant parrot steals a wig, children play pretend instruments, a dog barks and more.


The next one is “A Youth Relating Tales to Ladies” by Simeon Solomon: Forming an important prelude to queer visual culture of the late 19th century, this painting lends itself well to ambiguity. Look through the Instagram camera for some visitors who seem as out of place in our own time as Solomon may have felt in his own. 


The fourth AR-Enhanced Paintings called The Cholmondeley Ladies, by an unknown artist from Britain: Bringing the painting’s inscription to life, this Spark AR effect here emphasizes symmetry through a series of kaleidoscopic vignettes that show twin girls from birth, to their marriage on the same day, to the delivery of their own children in tandem. Next art piece is one of the most famous AR Artpiece by Gwen John, called Self-Portrait picturing a moment of empowerment, the Spark AR effect lets you watch as she completes her self-portrait.


The sixth Farm at Watendlath, by Dora Carrington: This piece juxtaposes the large scale of voluptuous mountains with two tiny female forms in the foreground. Rejecting social norms and conventions around womanhood, the Instagram camera’s AR effect triggers an animation in which the relative scales are switched for a powerful role reversal. 

The seventh is the Carnation, Lily, Lily, Rose, by John Singer Sargent: Sargent was a firm believer in the golden hour—those precious few moments when the light is perfect to capture a scene. This Spark AR effect lets you track the passage of time and its effect on the scene as lanterns flicker, flowers wilt and die and the light fades to black—to begin again. And the last is Head of a Man, by John Simpson. Is this the portrait of a leading man or an everyman—or is it symbolic of human bondage and the struggle to be free? Moving from left to right with the Instagram camera, the lighting and Aldridge’s gaze change from dramatic to downcast.

Click here for more info
London SW1P 4RG, UK

Read More

Care for a leisurely read?

What Makes an It Bag, an It Bag? 

View Article

Spring Collection

View Article