As creative director of @marni, Francesco Risso (@asliceofbambi) designed the runway to be like a levitating subway seating, explained by how the clothes were meant to “surf the typography of a city,” “invoke diverse objects,” and acknowledge the “nobility of coincidences.” Presenting wearable clothing with a nonconformist touch, this #SS18 collection presented a merge between sailboats and Hawaiian floral motifs with retro looks. 

While @prada isn’t an avid comic book reader herself, it has indeed inspired and illustrated this #SS18 collection showcased at #MFW. Instead of capes, Prada went with fine topcoats in neutral hues. Utilizing comics as a decorative motif, it is because “They are hand-drawn, human, simple and real. Even if they contain of course all the worst fantasy, they look simple… They are little fragments of life.” 

For some, surfers are escapism’s standard. And for @dellacqua it was no exception. Printed pictures of waves, surfboards and palm trees on top of white shirts and roomy bermudas, down to polo-shirts and even to sneakers and pool shoes. At this time of the year, “reality is increasingly hard to endure. And honestly, … I’m badly in need of a vacation!” explained Dell’Acqua. We couldn’t have said it better ourselves.

With models wearing a mix of luxury-fied casual-wear and emasculated corporate-wear, @fendi didn’t stop there and added double-F ogo ties, suspenders and baseball caps to show “…Fendi normality.” Successfully finding that sweet spot between wearable and perversely covetable, designs this #SS18 included oversized suede sportswear jackets, track jackets with pink panels in leather, and a mink blazer.