DIOR CRUISE 2020

Appreciation and Appropriation

Maria Grazia Chiuri presented Dior's cruise 2020 collection in Marrakech, the theme of which was #CommonGround, a celebration of different cultures coming together to co-create and finding that mutual understanding.

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The show drew in the likes of Lupita Nyong'o, Jessica Alba and Karlie Kloss, who journeyed to the city's 16th century El Badi Palace to take in the new collection. As well as nodding to Dior's rich history with the continent, including the house's former creative director Yves Saint Laurent's fascination with Morocco, the collection sees the direct work of multiple artists from the continent.

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As night fell over the city’s 16th century El Badi Palace and its pool and gardens, models - some wearing bandanas - showcased flowing gowns in maroon or black alongside patterned styles in fabrics from Ivory Coast, fashioned into the brand’s trademark synched suit jackets. There were definitely more than hundreds of meticulous looks. Chiuri also asked Pathé Ouédraogo – aka Pathé’O, one of Africa's leading designers – to create a special shirt for the collection, which pays tribute to the late president of South Africa, Nelson Mandela. She also collaborated with Grace Wales Bonner and Mickalene Thomas, asking them to reinterpret through their combined creative vision an icon of the New Look, the Bar jacket and a skirt. Massively beautiful!

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