Coco Club
Hello to new Boy-Friend Watch Collection!If the incredible Coco Chanel were alive and in search for a social hub to unwind, could it be at the new-age space of The Wing? Or would she play architect and design her own club, adorned with her double-C stamps on all surfaces in a tasteful manner? Leaning on the old adage where ‘time is the greatest luxury,’ Chanel has created The Coco Club – a space in New York to unwind, pamper, and promote its new Boy-Friend watch collection.
@callmemichs Let’s take you through the list of activities (not necessarily in any order)! Step one: check-in at the neon-pink photo booths and have your picture taken to make your club “passport.” Step two: get glammed-up at the beauty room, and have that perfect smoky-eye and red pout combo. Step three: get your personalized readings with the numerologist on-site.
Going with that French house’s traditional minimalist aesthetic, Chanel‘s new The Coco Club is made up of luxe cream colors, black furniture, vintage picture frames and trinkets.
@coveteur 
Step four: replenish yourself with a small bite with friends at the Coco Café, with a menu featuring house-inspired items such as the Boys Club Sandwich and Hourglass Lemonade. Step five: step into the library and cozy up with a book, or skip to step six to indulge in a little fun in the game room filled with ping-pong tables, pool table and shuffleboard, before you move onto the last (but not least) step: looking through all the timepieces with such masculine flair at The Boyfriend Bar!
The Coco Club opens Sunday, November 12, 2017, from 11AM to 5PM at 52 Mercer Street, New York.
