GUCCI DÉCOR

A Milano Exclusive

The fashion house has inaugurated today a temporary store in Milan dedicated to its Gucci Décor interior collection, coinciding with the city’s furniture and design fair Salone del Mobile, running April 9-14.  

Located on the Via Santo Spirito and running through June, the 2,691-square-foot unit distributed on two floors showcases a range of fanciful furniture, ceramics and decorative items reflecting the eclectic appeal and signature motifs of the label. Patterns and symbols inspired by fauna and flora and bright colors dominate the space through rich wallpapers in silk, vinyl and paper decorating the walls, and paneled doors strategically positioned to enhance each corner of the space, which showcases both existing items and new releases.
 

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Among the new offerings, a shell-shaped armchair inspired by Hollywood in the Fifties comes in a wood grain pattern in velvet or moiré and bears embroidered motifs on the seat, including butterflies, owls and flowers. In addition to new versions of existing armchair and dining chair styles, a selection of low stools in printed and jacquard fabrics is also available at the store, as well as metal folding tables with prints and new cushions shaped as a cat’s head, an owl, a bee and a butterfly–all motifs dear to creative director Alessandro Michele.

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Porcelain scented-candle holders bear staple symbols as bees, butterflies, cockerel heads and snakes on the pot and their lids. New, larger-scale versions that can be turned into vases are decorated with the “Star Eye” pattern and an original flower motif designed by the creative trio A Paris Chez Antoinette Poisson. The porcelain category reaches its peak in a hall on the first floor beautifully displaying a full set decorated with the green-on-white Herbarium floral pattern both in a great cabinet and on a long table set for a banquet.

Porcelain items are abundantly present in the collection. Produced by Richard Ginori, the storied Florentine company founded in 1735 and acquired by Gucci in 2013, and now under the parent Kering umbrella, these pieces punctuate the two floors and come in many shapes and with different purposes.

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In addition to the temporary store in Milan, Gucci also introduces a new app feature that allows you to virtually explore over a dozen historic sites in the Italian city. While touring, various Gucci Décor items appear across the screen, mimicking large sculptures. You can also use the app to virtually place Gucci Décor pieces in your own home or other locations.

19 Via Santo Spirito
20121 Milan, Italy

 

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